Fabrizio Rota Founder & CEO 

Imagining, seeing, showing and communicating.

We’re architects, interior designers, art directors, 3D modellers, stylists and photographers. We’re united by a passion for what we do – emulating reality in order to provoke unforgettable emotions – and our desire to test ourselves against the most ambitious challenges. We share the goal of freeing creativity from all technical limitations, in order to produce unique images capable of explaining and seducing all at once. Far from being sterile reproductions of reality, our images not only capture a fragment of history but condense all the meaning and emotion of an experience into a single product. This alchemic process is difficult to put into words. And though there is a digital dimension to it, it is – at its heart – conceived by people, for people. We believe that curiosity, visual culture and empathy would be nothing without the most advanced modelling, animation and rendering software to back it up. That’s why we’ve created an entire department focusing solely on research, experimentation and the development of new technology. We believe that striving for the highest technological standards is a way of obtaining greater creative freedom, allowing us to build visual experiences which do justice to any industrial product, design piece or architectural project.
Chiara Grassi Interior Designer & 3D Artist Senior
Lorenzo Pierri 3D Artist Senior & Photographer
Arch. Matteo Manelli 3D Artist Senior  & Stylist
Arch. Benedetta Braglia 3D Artist Senior  & Stylist
Katia Retta Set designer & Senior Stylist
Silvia Marconato 3D Artist & Graphic Designer

Arch. Cristiana Marchetti
3D Artist

Giada Vecchiè
Interior Designer & Senior Stylist

Roberto Ponticiello Art Director & Videomaker
Denis Simonazzi Post Producer & Photographer
Davide Mezzacqui Post Producer
Ida Nespola Materials & Texture
Marika Astolfi Materials and Texture
Alessandro Montali Modeller
Arch. Merve Rinaldi Stylist Junior  
Arch. Francesco Rinaldi 3D Artist Junior
Debora Levrini General Affairs
Monica Guidetti Finance

Elena Pugnaghi
Account Executive

Marcella Albicini Account Executive