interior design imaging
We’re architects, interior designers, art directors, 3D modellers, stylists and photographers.
We’re united by a passion for what we do – emulating reality in order to provoke unforgettable emotions – and our desire to test ourselves against the most ambitious challenges. We share the goal of freeing creativity from all technical limitations, in order to produce unique images capable of explaining and seducing all at once.
Far from being sterile reproductions of reality, our images not only capture a fragment of history but condense all the meaning and emotion of an experience into a single product. This alchemic process is difficult to put into words. And though there is a digital dimension to it, it is – at its heart – conceived by people, for people.
Research and development
We’re always on the look-out for new ways of imagining, seeing, showing and communicating.
We believe that curiosity, visual culture and empathy would be nothing without the most advanced modelling, animation and rendering software to back it up. That’s why we’ve created an entire department focusing solely on research, experimentation and the development of new technology.
We believe that striving for the highest technological standards is a way of obtaining greater creative freedom, allowing us to build visual experiences which do justice to any industrial product, design piece or architectural project.
We create photo-realistic renderings which put photographic images in the shade. The fact that we have total control over shooting parameters and the characteristics of each and every element present in the scene opens up new emotional and communicative potential.
The result is images that are perfect in every way – images whose main strength is their extraordinary attention to those minute details that attract the gaze. As such, they manage to make the extraordinary contribution of technology feel like an afterthought.
Specialist directors and technicians transform 3D modelled environments into fully fledged virtual sets, suitable for ultra-high-res video recordings. After the editing and post-production phases (with the option to add voiceover, music and superimposed infographics), the video is optimised for the various sharing channels.
Once again, our goal here is to do more than just emulate reality. The real challenge is to devise the perfect way of showcasing a product or project through the art of storytelling. It’s a challenge that inspires us more and more every day, spurring us on to experiment with the extreme creative freedom offered by 3D technologies.
We love blurring the already fine line between the tangible and the intangible, a line that gets smaller and smaller as digital experiences become more interactive and immersive.
360° virtual reality
Accessible both online and offline, this is the current market standard: immersive scenarios with pre-defined navigability, ideal for architecture and exhibition spaces. The rendering of materials and surfaces is of a very high standard in these virtual reality forums, which offer good freedom of movement and allow users to remain in the virtual space for as long as they like.
Real-time virtual reality
This is a more advanced and still largely unknown approach, offering users the chance to visit an immersive virtual environment without any navigability limitations, just like in a video game. The environment responds dynamically, in real time, to the gestures made by users and the routes they take, with no quality deficit. And the rendering of the materials is absolutely exceptional.
Producing images is what we do. As well as 3D rendering, we also offer product and process photography services, working in synergy with the communicative style of your company or brand to help to strengthen and enhance this. We produce still-lifes in-house, as well as creating small-scale sets where we take care of design, set-up, styling, light design, shooting and post-production.
We can plan and design any type of communication resource to support our images, showcase a project, explain a product, inform and – most importantly – inspire emotion.